Company:
Saint Mary’s University Esports
Category:
Graphic Design
Duration:
Monthly since September 2025
Services Provided:
Poster Design
Social Media Posts
Branding
Event Materials
SMU Esports serves as the competitive gaming hub of Saint Mary’s University, providing students with opportunities to compete, connect, and engage through collegiate esports. From representing the university in competitive leagues to organizing tournaments, gaming nights, and community-focused events, the organization plays a significant role in developing and growing esports on campus. To support its expanding initiatives, SMU Esports required a cohesive visual identity and creative framework capable of promoting events, showcasing competitive achievements, and strengthening its presence within both the university and the broader esports community.
SMU Esports needed a more effective way to showcase team achievements, match schedules, roster announcements, and competitive results while maintaining a professional university-level presence.
The organization needed stronger content strategies to attract, engage, and retain students within the esports community.
Many students were unaware of the opportunities and activities offered through the esports program.
Tournaments, watch parties, and community events required more engaging visuals to increase awareness and participation.
We developed a consistent visual system that elevated the presentation of competitive teams, tournaments, and match-related content, helping strengthen visibility and recognition across the esports community.
Produced platform-specific content that improved engagement and strengthened communication with students and followers.
Implemented creative solutions that helped increase awareness of SMU Esports activities and initiatives.
Developed a consistent design language that strengthened brand recognition and improved the professionalism of all digital assets.
Developed more engaging content experiences that encouraged student participation and interaction.
Created a unified visual identity across social media, event promotions, and organizational communications.
Whether you’re looking to strengthen your visual identity, improve audience engagement, or create impactful marketing assets, we’re here to help. Let’s build creative solutions that support your goals and drive meaningful growth.
Whether you’re looking to improve user experience, strengthen your online presence, or create a website designed to generate more opportunities, we’re here to help. Let’s build a solution that supports your business goals and future growth.
